The North face

Challenge

The North Face came to Brandigo to help them create the core identity of their brand to help them move beyond the unpredictability and whims of fashion trends.

Solution

Harnessing the untapped power of the existing global customer base, Brandigo researched and created The North Face’s first new endorsed brand: PlanetExplore™ by The North Face.

PlanetExplore, a community platform that connects The North Face consumers with local outdoor opportunities, was created to give meaning, purpose and active engagement for The North Face brand. To bring it to life, Brandigo created an ecosystem that connects consumers with outdoor adventure not-for-profit brands including Outward Bound, Appalachian Mountain Club, Girls Move Mountains, Sierra Club, American Hiking Society, and dozens more. The result gave the essence of The North Face brand—Never Stop Exploring—demonstrable purpose and meaning while introducing the brand to millions of young, new adventurists.