What We Do

Set Your Marketing Team up for Success

Brandigo’s Data-Conscious Brand Strategy will not only make your marketing strategy more effective, it will provide your organization and a strategically-aligned vision, purpose, business and brand strategy.


Using workshops, competitive insights, qualitative and quantitative research, Brandigo works with clients to identify meaningful opportunities for brand differentiation. The best brands in the world have unique value propositions that answer the question:


With so many options to choose from, why should you choose us?


Using the research and workshop process, we develop positioning strategies that resonate with the wants and needs of the market while informing the naming and creative process. All together, this delivers a new brand that is distinct, meaningful, memorable, and perhaps most importantly, supported by research.


  • Define your organization’s vision and purpose

    • Facilitation of team workshops to guide brand leadership in defining company vision, mission, and values
    • Establishment a meaningful and distinct brand purpose

  • Explore your brand opportunities

    • Design and deploy "think outside the box" homework exercises to get internal teams to consider alternative ways to position and talk about their brand, products, and service offerinngs
    • Facilitate stakeholder brand opportunity workshops to understand internal perceptiions around your offerings, your competitors and your greatest opportunities
    • Conduct internal stakeholder 1-on-1, qualitative In-depth interviews to gain individual perspectives
    • Conduct customer and prospect 1-on-1, qualitative In-depth interviews to gain individual perspectives
    • Conduct competitor messaging and visual landscape audits to inform decision-making

  • Get inside the minds of customers and prospects

    • Customer and prospect 1-on-1 qualitative, In-depth interviews
    • Brand health / funnel performance quantitative research
    • Value driver research to understand the stated purchase motivators of decision makers as well as their subconscious shopping behaviors
    • Messaging resonance testing to understand the most compelling marketing messages by audience-adapted, buyer personas
    • Persona development research to form a complete understanding of the deographics, psychographic and sociographic attributes or your most important buyerss
    • Market opportunity and segmentation research to determine what audiences should be most important for your brand as well as the size of the market opportunity each segment represents
    • Customer and prospect focus groups and online bulletin boards to add additional qualitative perspective to quantitative research insights

  • Data-Conscious Brand Strategy Development

    • Data-Conscious Brand Strategy development which uses data and insights while combining right and left-brained thinking to build a strategy that is distinct, meaningful to your targets and supported by robust data
    • Brand Operationalization – we help you determine how  your brand can deliver on your strategy in meaningful ways
    • Marketing prioritization roadmapping – what are the marketing plan tactics that could have the greatest  impact for the smallest investment?
    • Employee engagement strategy development – aligning your brand with your employer value proposition is a critical piece for attracting and retaining the best, and brightest, talent in your industry
    • Facilitation of Strategy Fluency workshops that ensure all employees are fluent in your brand/business strategy and ensure that they  understand how they can delivr on it eveyday in their individual roles

  • Creative Vision

    • Development of masterbrand messaging playbooks as well as audience-adapted messagiing playbooks to target specific target buyers for your products or services
    • Sales and marketing  deck development
    • Go-to-market planning
    • Buyer persona portal development

    In collaboration with our award-winning, partner agency, The Fantatsical:

    • Brand and product/service extension naming
    • Visual identity development – logo, color palette, and typography development
    • Brand standard guideline creation
    • Creation of fresh, new visual expression concepts for  your brand – what does it look like to the rest of the world?
    • Sales activation tools
    • Campaign development
    • Long and short form  video production
    • Photography and art direction
    • Content creation
    • Social media strategy

    For marketing communications and activation in China, visit brandigochina.com.

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