We drive business
growth in the US and
China through
amazing brand
journeys.
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Mike Golden, China President

We drive business
growth in the US and
China through
amazing brand
journeys.
READ MORE>

Matt Bowen, President, North America

We drive business
growth in the US and
China through
amazing brand
journeys.
READ MORE>

Claudia Luo, Account Director, China

We drive business
growth in the US and
China through
amazing brand
journeys.
READ MORE>

Chris Langathianos, Global Vice President of Brand Strategy

We drive business
growth in the US and
China through
amazing brand
journeys.
READ MORE>

Xiao Ping, Operations Director, China

We drive business
growth in the US and
China through
amazing brand
journeys.
READ MORE>

Tracy Hartman, Director of Brand Communications

We drive business
growth in the US and
China through
amazing brand
journeys.
READ MORE>

Troy Zhang, Copywriter, China

Featured Work

Helping Samsung promote their cutting-edge screen technology.

Samsung’s AMOLED screen technology is considered to be the best in the world - from the color gamut, to contrast, to backlit screen usage. They wanted to promote their screen technology to the up and coming Chinese mobile phone market.

Partnering with GE Healthcare to create a clear, simplified vision.

To differentiate their brand and create a new, simplified story linked to a clear vision, GE Healthcare partnered with Brandigo to develop a new brand story focused on the emerging world of Precision Health and apply that story to their Life Sciences division.

Our Services

Every organization we partner with is setting out on their own unique amazing journey and Brandigo’s capabilities are aligned with every step of the way.

go brand strategy

go growth campaigns

go china marketing

go sales enablement

Blog / News

Account Based Marketing in China

 

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The CMO's Guide to China Marketing: Performance Marketing

On the face of it, performance marketing campaigns via channels such as Baidu or WeChat share a lot of similarities with their western counterparts. But…

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If you’ve been keeping your finger to the pulse of China marketing, chances are you’ve heard about KOLs (Key Opinion Leaders, aka influencers). The buzz is not unfounded, and if you’re looking to amplify your content and create brand awareness using an “influencer” with an engaged following is one of the most popular marketing tactics in China and around the world. 

Influencer Marketing for B2B - Samsung's Successful China KOL Campaign

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