Featured Work
Helping Samsung promote their cutting-edge screen technology.
Samsung’s AMOLED screen technology is considered to be the best in the world - from the color gamut, to contrast, to backlit screen usage. They wanted to promote their screen technology to the up and coming Chinese mobile phone market.
Partnering with GE Healthcare to create a clear, simplified vision.
To differentiate their brand and create a new, simplified story linked to a clear vision, GE Healthcare partnered with Brandigo to develop a new brand story focused on the emerging world of Precision Health and apply that story to their Life Sciences division.
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Blog / News
The CMO's Guide to China Marketing: Performance Marketing
On the face of it, performance marketing campaigns via channels such as Baidu or WeChat share a lot of similarities with their western counterparts. But…
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If you’ve been keeping your finger to the pulse of China marketing, chances are you’ve heard about KOLs (Key Opinion Leaders, aka influencers). The buzz is not unfounded, and if you’re looking to amplify your content and create brand awareness using an “influencer” with an engaged following is one of the most popular marketing tactics in China and around the world.