GE Healthcare

Challenge

Brandigo was tasked with developing a brand story to focus on the emerging world of Precision Health that resonated with GE Healthcare’s Life Sciences target audience. With GE’s role in Life Sciences being highly complex, the challenge was to create a simplified story that could be clearly communicated around the world.

Solution

After extensive brand strategy research conducted in North America, China and Europe, including a competitive brand audit, Brandigo developed a powerful new brand positioning and narrative. This was brought to life with a range of story telling assets that included video, supporting client stories, graphics and icons and ultimately a new website and presentation to create the new brand experiences. 

When Danaher Corporation acquired the Life Sciences division from GE Healthcare, Brandigo was commissioned to develop the newly evolved brand positioning, vision and purpose messaging for the new company post-GE, resulting in a Vision-Purpose Brand Matrix used by their entire global marketing and sales workforce.