Data-Conscious Brand Strategy
Brandigo’s pioneering new approach
Most marketing fails because agencies and in-house teams don’t invest in understanding the authentic desires of customers. So the expensive messaging and content they produce runs wild with irrelevance, often damaging a brand’s health.
Brandigo solves this problem for clients across the globe with data-conscious strategy, a deep blend of primary research and creative vision that ensures brands consistently and powerfully speak to what customers care about most.
There are no shortcuts. Speaking with hundreds of customers in tailor-made studies, we uncover the true emotional value a brand’s products and services deliver, as well as the gap between what customers say and what actually drives their buying decisions.
The results shift paradigms. Data-conscious strategy elevates brands above the competition and inspires entire organizations. It cultivates equity—the kind investors, entrepreneurs, and the C-suite fawns over. The kind that leads to real revenue gains and lasting legacies.
Brands like this don’t come around every day, but Brandigo can help you build one.
The data-conscious brand strategy road map
- Extensive research that leads to statistically robust, unique primary data. Data your competitors do not have access to.
- A detailed review of your brand health metrics and how you are perceived in your market.
- A deep dive into your brand’s value drivers. What are the purchase decision motivators that matter to your customers? What are the values that your brand represents that truly matter to your customers?
- Development of positioning strategies that are unique, differentiated, and validated by data.
- Translating valuable insights into a creative vision.
- Communicating that vision to both your internal and external stakeholders.
- Deploying a powerful brand strategy that truly differentiates your brand from the competition and speaks to the wants and needs of your customers.
Our Services include:
- Brand Strategy Research (Brand Health, Value Drivers, Messaging Prioritization, Audience Needs Assessment, Concept Validation, Persona Development Studies)
- Organizational Vision, Mission, and Values Development
- Brand Positioning and Value Proposition Development
- Brand Architecture
- Comprehensive Messaging Platform Creation
- Employer Brand / Employee Engagement / Strategy Fluency
Featured Work
GE Healthcare
Working with an industry giant to differentiate its brand with a simplified story and a clear vision.
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