Data-Conscious Brand Strategy
Brandigo’s pioneering new approach
Marketing efforts often fail to produce their desired outcomes because agencies and in-house teams haven’t invested in understanding the authentic desires of customers. So, the expensive messaging and content that is produced simply misses the mark.
Brandigo solves this problem by blending proprietary customer research, data science and creative thinking in what we call Data-Conscience Brand Strategy. We align vision, mission and brand strategy in a way that creates genuine competitive advantage.
Through our approach we speak to dozens of internal stakeholders and hundreds of prospective customers in bespoke studies that uncover the true emotional value a brand’s products and services deliver, as well as the gap between what customers say is important and what actually drives their buying decisions.
Working with our award-winning, brand creative partner, The Fantastical, we bring these insights to life in creative expressions that align and excite internal teams and motivate prospects to action.
This is how internal organizational cultures and brand equity are built the right way.
The data-conscious brand strategy road map
- Extensive research that leads to statistically robust, unique primary data. Data your competitors do not have access to.
- A detailed review of your brand health metrics and how you are perceived in your market.
- A deep dive into your brand’s value drivers. What are the purchase decision motivators that matter to your customers? What are the values that your brand represents that truly matter to your customers?
- Development of positioning strategies that are unique, differentiated, and validated by data.
- Translating valuable insights into a creative vision.
- Communicating that vision to both your internal and external stakeholders.
- Deploying a powerful brand strategy that truly differentiates your brand from the competition and speaks to the wants and needs of your customers.
Our Services include:
- Brand Strategy Research (Brand Health, Value Drivers, Messaging Prioritization, Audience Needs Assessment, Concept Validation, Persona Development Studies)
- Organizational Vision, Mission, and Values Development
- Brand Positioning and Value Proposition Development
- Brand Architecture
- Comprehensive Messaging Platform Creation
- Employer Brand / Employee Engagement / Strategy Fluency
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