Data-Conscious Brand Strategy

Brandigo’s pioneering new approach

Most marketing fails because agencies and in-house teams don’t invest in understanding the authentic desires of customers. So the expensive messaging and content they produce runs wild with irrelevance, often damaging a brand’s health.

Brandigo solves this problem for clients across the globe with data-conscious strategy, a deep blend of primary research and creative vision that ensures brands consistently and powerfully speak to what customers care about most.

There are no shortcuts. Speaking with hundreds of customers in tailor-made studies, we uncover the true emotional value a brand’s products and services deliver, as well as the gap between what customers say and what actually drives their buying decisions.

The results shift paradigms. Data-conscious strategy elevates brands above the competition and inspires entire organizations. It cultivates equity—the kind investors, entrepreneurs, and the C-suite fawns over. The kind that leads to real revenue gains and lasting legacies.

Brands like this don’t come around every day, but Brandigo can help you build one.

The data-conscious brand strategy road map

Our Services include:

  • Brand Strategy Research (Brand Health, Value Drivers, Messaging Prioritization, Audience Needs Assessment, Concept Validation, Persona Development Studies)
  • Organizational Vision, Mission, and Values Development
  • Brand Positioning and Value Proposition Development
  • Brand Architecture
  • Comprehensive Messaging Platform Creation
  • Employer Brand / Employee Engagement / Strategy Fluency

Featured Work

Aspenti Health

Developing a new brand that resonates in the US healthcare sector.


DS Smith

Creating a new brand story and look while maximizing employee engagement.


GE Healthcare

Working with an industry giant to differentiate its brand with a simplified story and a clear vision.