Data-Conscious Brand Strategy

Brandigo’s pioneering new approach

Marketing efforts often fail to produce their desired outcomes because agencies and in-house teams haven’t invested in understanding the authentic desires of customers. So, the expensive messaging and content that is produced simply misses the mark.

Brandigo solves this problem by blending proprietary customer research, data science and creative thinking in what we call Data-Conscience Brand Strategy. We align vision, mission and brand strategy in a way that creates genuine competitive advantage.

Through our approach we speak to dozens of internal stakeholders and hundreds of prospective customers in bespoke studies that uncover the true emotional value a brand’s products and services deliver, as well as the gap between what customers say is important and what actually drives their buying decisions.

Working with our award-winning, brand creative partner, The Fantastical, we bring these insights to life in creative expressions that align and excite internal teams and motivate prospects to action.

This is how internal organizational cultures and brand equity are built the right way.

The data-conscious brand strategy road map

Our Services include:

  • Brand Strategy Research (Brand Health, Value Drivers, Messaging Prioritization, Audience Needs Assessment, Concept Validation, Persona Development Studies)
  • Organizational Vision, Mission, and Values Development
  • Brand Positioning and Value Proposition Development
  • Brand Architecture
  • Comprehensive Messaging Platform Creation
  • Employer Brand / Employee Engagement / Strategy Fluency

Featured Work

Aspenti Health

Developing a new brand that resonates in the US healthcare sector.


DS Smith

Creating a new brand story and look while maximizing employee engagement.


GE Healthcare

Working with an industry giant to differentiate its brand with a simplified story and a clear vision.