Why Choose Brandigo:

Research, Strategy, & Confidently Actionable Results (and a little Fun)

Brandigo is a brand research and strategy consultancy that uses robust primary research, competitive benchmarks and the application of our powerful, Data–Conscious Brand Strategy® approach to build strategies that are both grounded in data and creatively inspired.

We believe that the strategy process should be collaborative, thought-provoking, and equally important, enjoyable. We approach every project as if it should be strategically eye-opening, and creatively fun, for brand leaders.

Our work gives organizations a deeper understanding of their target audience and a simplified and emotionally compelling story. 

The result: marketing investments that perform at higher levels, sales teams that are equipped with a differentiated brand value proposition that drives action, an organized brand architecture that is both strategic and logical, and employer brand strategies that elevate talent acquisition and retention efforts.

At the end of every engagement, each Brandigo client feels confident that they have a clearly differentiated brand that not only articulates a clear value proposition, but also has the operational ability to deliver on it.

At Brandigo, we call our proprietary approach to customer research, data science and creative thinking Data-Conscious Brand Strategy. Using this approach, we align vision, mission and strategy in a way that creates genuine competitive advantage.

Data-Conscious Brand Strategy® engages dozens of internal stakeholders and hundreds of prospective customers in bespoke studies that uncover the true emotional value that a brand’s products and services deliver, as well as the gap between what customers say is important and the things that actually drive their buying decisions. We use these insights to build on-the-mark brand strategies that are differentiated and actionable.

Then, working with our award-winning, brand creative partner, The Fantastical, a team of creative, big-thinkers, we bring these insights to life in creative expressions that align and excite internal teams and motivate prospects to action. This is how internal organizational cultures and brand equity are built the right way.

Together, Brandigo + The Fantastical leverage brand strategy and creativity as an ROI multiplier for our clients. Clients range from startups to multinational and everything in between. We use strategic and creative thinking to help solve hard business challenges by delivering on-brand strategically-driven results by thinking up things other consultancies don't. Then we create these things across many channels and put them in front of the exact people that you want to buy, try, or love your thing. 

And we do it collaboratively, on budget and at the speed of a social feed.

For marketing communications and activation in China, visit brandigochina.com.