Discover the
Extraordinary
in your Brand.
Brandigo creates the unforgettable by building and aligning
actionable brand, organizational, creative, and employer
strategies to ensure customers, prospects and employees
know why
your brand is the standout choice.
Brandigo is a brand research and strategy consultancy that uses robust primary research, competitive benchmarks and the application of our powerful, Data–Conscious Brand Strategy® approach to build strategies that are both grounded in data and creatively inspired.
We believe that the strategy process should be collaborative, thought-provoking, and equally important, enjoyable. We approach every project as if it should be strategically eye-opening, and creatively fun, for brand leaders.
Our work gives organizations a deeper understanding of their target audience and a simplified and emotionally compelling story.
The result: marketing investments that perform at higher levels, sales teams that are equipped with a differentiated brand value proposition that drives action, an organized brand architecture that is both strategic and logical, and employer brand strategies that elevate talent acquisition and retention efforts.
At the end of every engagement, each Brandigo client feels confident that they have a clearly differentiated brand that not only articulates a clear value proposition, but also has the operational ability to deliver on it.
From brand health to value drivers to persona segmentation and concept testing studies, we curate insights to to build strategies that move your brand forward.
Using primary research and market data, we build positioning and messaging strategies that speak to the things that matter most to your target audiences.
To deliver on a strategy, you have to understand it. We help organizations align employees and candidates on brand strategies through engagement and employer value prop work.
Magic meets reality when you bring your brand strategy to life through award-winning creative strategies that deliver brands that sound – and look – differentiated.
Data-Conscious Brand Strategy® engages dozens of internal stakeholders and hundreds of prospective customers in bespoke studies that uncover the true emotional value that a brand’s products and services deliver, as well as the gap between what customers say is important and the things that actually drive their buying decisions. We use these insights to build on-the-mark brand strategies that are differentiated and actionable.
Then, working with our award-winning, brand creative partner, The Fantastical, a team of creative, big-thinkers, we bring these insights to life in creative expressions that align and excite internal teams and motivate prospects to action. This is how internal organizational cultures and brand equity are built the right way.
Together, Brandigo + The Fantastical leverage brand strategy and creativity as an ROI multiplier for our clients. Clients range from startups to multinational and everything in between. We use strategic and creative thinking to help solve hard business challenges by delivering on-brand strategically-driven results by thinking up things other consultancies don't. Then we create these things across many channels and put them in front of the exact people that you want to buy, try, or love your thing.
And we do it collaboratively, on budget and at the speed of a social feed.
For marketing communications and activation in China, visit
brandigochina.com.
+ 978 462 0002
76 State Street, 4th Floor
Newburyport, MA 01950 USA
+ 86 21 6083 1177
4F, Anken Access
285 Anyuan Road
Jing'An District
Shanghia, China
Brandigo is a global strategic consultancy focused on building strong organizations through market and brand research, brand strategy development, brand and operational strategy alignment, visual identity and creative development, and employee engagement. We merge robust data and insights with strategic thinking to build brand strategies and creative that build meaningfully differentiated brands.
For marketing communication and activation in China, visit brandigochina.com
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