National Instruments

National Instruments equips engineers and scientists with systems that accelerate productivity, innovation, and discovery.

Background and Challenge

National Instruments was looking to reach semiconductor testing professionals at only the top companies in China to promote their world-class testing products and services. A narrow list of companies meant that we had to run a very focused campaign.

What we did

Brandigo launched a program of Account-Based Marketing (ABM).

To engage with the target audience Brandigo created an engaging online quiz to test semiconductor knowledge, tapping into the interests of the target engineers.

The quiz was promoted through trade media and directly to target engineers, through email and WeChat channels.

Brandigo achieved ROMI of over 10x, with a direct link to additional sales for the client.

The Results

x10 ROMI
20K engagements

  •  ROMI of over 10x, with a direct link to additional sales for the client
  • 20,000 engagements of the quiz
  •  Campaign repeated twice

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