Culturelle
Culturelle is the number one selling probiotic brand in the USA whose powerful probiotics and supplements ensure good digestive health.
Background and Challenge
Kids complain about stomach pain a lot. Culturelle is a probiotic supplement aimed at children, to help them with their gut and stomach health. As the USA’s #1 selling probiotic supplement, we were tasked to introduce the brand to China, with the goal of building brand awareness among Chinese moms and supporting their developing distributor base.
What we did
Brandigo first developed the Chinese name for the brand, through research and our in-house naming methodology. We then applied the name to the logo and developed all supporting marketing collaterals – including digital and offline assets.
Through a press and distributor event that included China’s most well-known paediatrician, Dr. Cui Yutao, alongside a US expert and 70 journalists, brand awareness of Culturelle skyrocketed.
Brandigo managed the event, the influencer, and all journalists and digital KOL. Besides the brand launch, we also held a series of seminars and small media group interviews.
Through a press and distributor event that included China’s most well-known paediatrician, Dr. Cui Yutao, alongside a US expert and 70 journalists, brand awareness of Culturelle skyrocketed.
The Results
100s key media placements
Enhance sales and distribution
- Hundreds of placements in key Chinese media
- Online awareness through influencers and KOLs
- Brand support from China’s top paediatrician gave brand credibility
- Increased distributor and sales network
Other Projects
DSM
Communicating the health benefits of early life dietary supplements to Chinese parents.
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