It's Episode 4 of The CMO's Guide to China Marketing podcast!
Mike and Steven are back with a slightly different format for episode 4 of The CMO's Guide to China Marketing this month.
As it's January and a fresh start for a new year, the guys offer up their predictions for trends and developments that all international marketers need to keep up to date with for China marketing in 2021.
They chat in-depth about agile marketing in China, how brand fusion might be on the rise but is not without its risks, the China digital landscape in 2021, and finally, how China trade shows and exhibitions are likely to evolve in the next 12 months.
If you think they've missed anything, get in touch and let us know!