Season 1, 
Episode 2

The CMO’s Guide to China Marketing: China Insight Research

February 1, 2021

Show notes

It's episode 2 of the newly launched CMO's Guide to China Marketing, produced by Brandigo.

Each month Steven and Mike cover off all the latest news and developments that are essential information for international CMOs and marketing managers with an interest in China, before taking a deep dive into a key aspect of China marketing.

In this episode, the guys discuss new regulations for Chinese influencer marketing, the future of Douyin/TikTok, as well as how useful Covid-19 related messaging is to brands. They then take a detailed look at China insight research and how it can be the difference between a good and a great China marketing strategy.

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