Samsung
Samsung is a household name across the world, known as a leading electronics and technology company.
Background and Challenge
Samsung’s AMOLED screen technology is considered to be the best in the world - from the color gamut, to contrast, to backlit screen usage. They wanted to promote their screen technology to the up and coming Chinese mobile phone market.
What we did
Brandigo worked directly with Samsung’s Korea headquarters to create a B2B site about their screen technology, AMOLED, along with an accompanying online campaign that utilized experts across many fields: an optometrist, fashion designer, color expert, photographer, and other influencers, who wrote articles and gave testimonials about the technology.
Samsung’s AMOLED screen technology is considered to be the best in the world - from the color gamut, to contrast, to backlit screen usage. They wanted to promote their screen technology to the up and coming Chinese mobile phone market.
The Results
500K site visits
Tech widely adopted by Chinese manufacturers
- 500,000 site visits in 3 months
- Adoption by Chinese mobile phone manufacturing targets
- Increase in product awareness across market
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