nThrive CMO and Brandigo president accept the award during ceremony in Las Vegas

Alpharetta, GA – April 25, 2017 – nThrive, an independent Patient-to-Payment℠ solutions company, along with global brand strategy and market growth firm, Brandigo.com, received the “Best Creative” award at the Healthcare IT Marketing and PR Conference (HITMC) awards ceremony in Las Vegas. The award recognized the excellent creative strategy that was behind the rebrand of MedAssets, Precyse and Equation into nThrive which was launched mid-2016 and has now grown to comprise two additional acquisitions, Adreima and e4e.

The inaugural HITMC Awards were launched in association with the HITMC Conference to highlight some of the exciting, interesting, unique and high quality marketing and PR initiatives across healthcare IT.

“It is great to see our team recognized by the healthcare marketing community for our rebranding efforts to become a forward-thinking, next generation company to compete in this competitive market,” said Kristen Saponaro, chief marketing officer of nThrive. “Guided by Brandigo’s brand strategy and creative process, not only did we do it effectively, but we achieved it in a very short timeframe.”

“We were delighted to be entrusted with this rebranding process and honored to be recognized in this way,” said Matt Bowen, president of Brandigo\North America. “Developing a strong story behind nThrive’s new brand entity to capture their true essence was an important element to our creative strategy and it was a pleasure to collaborate with Kristen and her team to effectively bring the vision to reality in a very short period of time.”

About nThrive
From Patient-to-PaymentSM, nThrive provides all the technology, advisory expertise, services, analytics and education programs health care organizations need to thrive in the communities they serve. Formerly known as MedAssets, Precyse and Equation, nThrive is built on a legacy of excellence. Most recently, nThrive acquired two leaders in their fields, Adreima – a provider of patient-centered, clinically integrated revenue cycle services that help patients find coverage and meet their financial obligations – and e4e Healthcare Services – a business process outsourcing company. The five organizations together combine top talent and capabilities in the health care industry into a single enterprise. www.nthrive.com

About Brandigo
Brandigo is a global brand strategy and market growth firm that powers business performance through market insights and a data-driven approach unifying vision, business strategy, brand strategy, and marketing execution. Brandigo helps transform organizations into market leaders by uncovering distinct, research-based strengths, overcoming perceived weaknesses, and aligning organizational architectures. Brandigo is based north of Boston in Newburyport, MA and in Shanghai. For more information, please visit www.Brandigo.com.