That’s why data and brand research are the starting points for every engagement.

Strategic research is critical to reveal actionable information about a brand’s market, prospects, customers, competition and products to help businesses understand their brand’s value, make informed decisions and capitalize on strengths to improve business performance.

Our process is comprised of qualitative and quantitative, internal and external research, and competitive brand audits to build the foundation for the brand strategy, including:

  • Internal stakeholder perception research

  • Stakeholder, prospect and customer research

  • Market studies to measure brand awareness and perception

  • Competitive brand audit/positioning studies

  • Annual KPI development, such as net promoter score