6 Top Mistakes B2B Marketers Make In China
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Learn about the most common mistakes B2B marketers make in their China marketing strategy and how your brand can avoid them.
Our Shanghai office has created and managed full-service marketing and communications campaigns for the last 15 years. From the launch of Goose Island Beer, to Costco’s massive success in China, to specialized campaigns for National Instruments – we recommend the right channels and develop compelling content for nationwide campaigns.
We've also seen our fair share of mistakes made over the years, and made sure we've learned from every single one of them. Our latest eBook takes all of these learning and distills them down to the most common B2B mistakes brands make and our top tips on how to avoid them, making sure you China marketing strategy is as effective as possible.