“The State of Telemedicine: 2017 Telemedicine Industry Growth Forecast” details trends, patient and provider acceptance, and explores reasons for potential factors impacting growth

Newburyport, MA – November 2, 2016 – Global brand strategy and market growth firm, Brandigo, today unveiled their “State of Telemedicine: 2017 Telemedicine Industry Growth Forecast,” an assessment and forecast of telemedicine growth and demand.

Brandigo’s report and analysis is based on exclusive survey data collected in September 2016 (Brandigo’s Telemedicine Outlook Survey), current industry trends and government regulations, and changing economic demands. Among the most interesting findings:

  • While 47.7% of respondents (consumers) were not familiar with the term “telemedicine,” it’s likely they have experienced it as 51.4% have received an email of text message from a doctor or clinician.
  • In addition, respondents seemed accepting of the overall concept of telemedicine as 78.5% would be at least somewhat comfortable interacting with a physician via online video or online chat.

“Before this study and resulting analysis, we’ve had a front row seat to the rise of telemedicine through the lens of our clients, and we see that while there are challenges there is huge potential for growth” said Matt Bowen, president of Brandigo\North America. “Providers must adopt smart telemedicine strategies especially in this value-based care era and to cater to the influx of millennials coming into the patient population whose communication needs require us to evolve accordingly.”

For the full detailed analysis from Brandigo, please download their “State of Telemedicine: 2017 Telemedicine Industry Growth Forecast”

Recent Telemedicine Webinar
Similarly, in October Brandigo conducted a webinar entitled “Healthcare of Tomorrow: The Future of Telemedicine & Patient Experience.” Moderated by Brandigo\North America President, Matt Bowen, it featured special guests Asif Ali, CMO at telehealth software company Fruit Street and Joan McFaul, Senior Vice President/CIO at Southcoast Health, a not-for-profit community based health system, who both shared their opinions about the impact of telemedicine and wearable technology, along with the opportunities it will present for healthcare providers. Click here to listen to a recording of the webinar.

About Brandigo
Brandigo is a global brand strategy and market growth firm that powers business performance through market insights and a data-driven approach unifying vision, business strategy, brand strategy, and marketing execution. Brandigo helps transform organizations into market leaders by uncovering distinct, research-based strengths, overcoming perceived weaknesses, and aligning organizational architectures. Brandigo is based north of Boston in Newburyport, MA and in Shanghai. For more information, please visit www.Brandigo.com.