Consumer insights, targeted messaging, creative content, and utilizing the right channels are all critical factors to successful marketing and communication in China.

Our Shanghai office, founded in 2004, specializes in helping brands succeed with their branding, marketing and communications in the challenging China market. Our team of international and Chinese consultants and experts can support your brand, from initial messaging and positioning, to content, and marketing collateral creation, all the way to full-scale nationwide campaigns.

Brandigo is one of the few agencies in China that has a department focusing specifically on B2B industries, such as food ingredients, automotive, manufacturing and health technology.

We combine strategy, creative talent and business know-how for fresh, inspirational, personalized marketing and communication campaigns for businesses already in China, or those planning to enter.

Create a brand and messaging strategy for China with Brandigo’s China Services:

China Digital Marketing

We are native digital thinkers; our process of understanding messaging and target personas works perfectly for website development, e-PR, and Chinese social media, including WeChat and Weibo. Our digital and social team can plan and implement complex digital strategies that leverage your existing content into the complicated China digital ecosphere.

WeChat Services

Public Relations

With former journalists and PR professionals in-house, we excel at handling all facets of media relations, including content development, retainer PR, press conferences and crisis communications. PR is often combined with digital initiatives to provide an innovative boost into markets. With targeted content and aligned goals, we’re able to leverage our media contacts to bring your brand the attention it needs in China.

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    Communication messaging
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    Consultation
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    Retainer and Press relations
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    Journalist interviews
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    Crisis Communications
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    Press Conferences

Content

A story gives your brand a visual identity; the way you tell your story, and the picture you paint must be adapted to fit your target audience.

From story ideas and copywriting, to graphic design, including corporate brochures and magazines for your business, Brandigo is a creative hub for crafting collaterals that grab your audience’s attention and carry your message in China.

Brand Strategy

From brand workshops to implementation, we work with you every step of the way to help you develop a relevant and unique strategy for your brand in the China market.

Through our tried and tested approach, we create the right messaging, visual identity and communications plan to help you reach your target audience. We also provide professional support and services for your content creation, providing creativity to effectively tell your story in a compelling and interesting way.

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    Brand consultation
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    Workshop coordination/consultation
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    Target persona development
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    Brand and product Chinese naming
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    Visual identity design
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