How we helped:

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    Internal Communications Strategy
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    Content Creation and Design
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    Internal Surveys
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    Employee Education Workshops

Results

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    14 editions of Henkel Life magazine (including special editions)
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    Almost 400 articles created for intranet
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    Printed copies of the magazine were made available to more than 10,000 employees in the region in 11 different countries.
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    Audited Corporate Communications strategy for the Asia-Pacific region and implemented effective and engaging communications
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    Empowered Corporate Communications team who improved their relations with internal stakeholders.

Challenge:

 

Henkel is a behemoth, with consumer and B2B arms in the fields of Laundry and Home Care, Adhesive Technologies and Beauty Care. Producing everything from coatings for the automotive industry to hair dye for fashion conscious millennials from Sydney to Seoul, the Corporate Communications team wanted to ensure a consistency of messaging throughout the Asia-Pacific region and make employees from across the company feel like a team as part of the ONE Henkel global strategy.

Goals:

Ensuring that the communications strategy and messaging is consistent across the different countries in the Asia-Pacific was a priority for this client, and the guardians of this were the Corporate Communications team across the region. Supporting, training, and developing members of that team, thereby transforming them into strategic marketing consultants and partners within the company was of the utmost importance.

Strategy:

Brandigo conducted interviews with several Henkel employees in non-communications roles across the region to find out which internal communications channels they felt were most effective, and at the same time conducted an internal audit of all communications materials to check the consistency of messaging and style.

Brandigo then held a full-day workshop with members of the Asia-Pacific Corporate Communications team, where we shared the results and findings of our research/audit, and together proactively developed solutions to address outstanding issues/challenges. We then helped the team to develop an overall marketing communications strategy based on Henkel’s strategic priorities at the time (these have since been changed/adjusted): Simplify, Outperform, Inspire, and Globalize.

Results:

The team managed to organize more effective weekly conference calls, where everyone came prepared with updates and an agenda designed to proactively generate content required for the quarterly newsletter and intranet portals.

 

A different variety of stories from different business units across the region were generated by the Corporate Communications team, leading to an increase in traffic to the intranet platform, and more positive feedback for the newsletter