STEVE SNYDER

DIRECTOR of CLIENT ENGAGEMENT

“A brand is an experience based on a relationship, rooted in a culture. Make it relevant, authentic, enjoyable and fulfilling to the those it serves – and especially those that deliver it – and it will thrive and be shared.”

Brand Experience

I’ve always been fascinated by the idea that effective communications can drive a desired action or reaction. After more than twenty-five years working with brands large and small across nearly every industry, I love the fact that though the tools are constantly evolving, the goal remains the same. I’ve also learned that inasmuch as my job is about ensuring things actually get done (effectively organizing, implementing, and managing), it’s also about listening and critical thinking. The thrill is in those moments when something unexpected is revealed or the status quo is disrupted.

Life Experience

Since 1997, I’ve volunteered to help organize the annual Farm Aid benefit concert in support of America’s family farmers. Each year I’m reminded that the combined efforts of a few can have tremendous impact; that sea change builds from just a ripple. I love working in a profession where that same notion can be applied every day.