CHRIS LANGATHIANOS

VICE PRESIDENT of BRAND STRATEGY

“If you want to build a world-class brand, start with your people — listen, engage and trust. All successful brand efforts start with the people who influence the experience of your customers.”

Brand Experience

Before settling in on a career in brand strategy and marketing, my life’s ambitions fluctuated from being a fireman, to a D-list actor, to an ice cream mogul. Upon graduating college (which started out pre-med), my life in brand began with a number of marketing roles working for world-class footwear brands like Saucony, Sperry Top~Sider, Keds and KangaROOS. Following those remarkable experiences, I used my expertise to start my own boutique brand consultancy and continued to work with small to mid-sized brands looking to create their own memorable stories. In 2011, I joined Brandigo (then Aloft Group) as a strategist and have been charming my colleagues with bad puns and internet memes ever since.

Life Experience

When I’m not working on brands during the day, you can find me performing north of Boston with a couple of different musical acts, producing shows for other nationally-recognized performers and supporting the arts community through marketing. Additionally, I dabble in photography, gardening, not cutting the lawn, and wearing black V-neck t-shirts.