XIAO PING

Operations Director

“Brand is where your experience starts. It is not a logo or a slogan, but a journey.”

Brand Experience

Over the past 14 years I have watched our Shanghai office grow and evolve to reflect the fast pace of the PR/Media landscape in China. I have found it both challenging and rewarding to work with multinational corporations, engaging with both local Chinese and global teams.

I am constantly working with many moving parts, which keeps my days exciting, and requires me to be well versed in the latest tools and communication methods available. When I start a new project I always focus on setting a KPI first, then develop a plan on how to reach this goal. Working in a multi-cultural, dynamic environment means our success depends on clear communication and strategy.

Life Experience

I find inspiration in keeping up with the latest fashion and design trends from around the world. My family and I enjoy traveling and seeing how different cultures incorporate art into their daily lives. On weekends we spend time together experiencing the many diverse restaurants and cafés Shanghai has to offer.