Art Director

“A brand is the face of a company. It is often the first impression and should be relatable and memorable. “

Brand Experience

I have been working as a graphic designer in the Shanghai office for 11 years now and have seen the development of this industry evolve at an incredible speed in China. Foreign brands today face a completely different set of challenges and opportunities in the China market and it is fascinating to be a part of this world. I feel like my work is done more behind the scenes, and this allows me to observe the process from beginning to end. To craft visual concepts that represent a collection of perceptions and ideas is both challenging and rewarding. There are always new skills to learn and new trends to be on the lookout for, especially in Shanghai where things here operate at warp speed.

Life Experience

I draw inspiration for design from my everyday life, I enjoy reading and strolling through the supermarket to find new ideas and trends. I have enjoyed working in the Shanghai office for the past decade and my colleagues are more like family to me.