OLIVIA PLOTNICK

Marketing Manager

“Whether it is your personal brand, B2C or B2B, a brand should be unmistakable, responsive, and visionary. As a product of the target audience, a brand cannot be static, but must be curated and able to adapt, especially in a global setting. “

Brand Experience

Working alongside my colleagues in the Shanghai office, I have had the amazing opportunity to learn first-hand the challenges and opportunities foreign brands face in China. Many people don’t realize just how quickly and drastically the industry here changes, and on such a massive scale. I am fortunate to have a job that presents a new set of challenges each day. I like being able to view data about consumer behavior and crafting strategies to influence these trends.

Life Experience

If you’re too comfortable, it’s time for a change.

I moved to China by myself in 2015 to pursue my interests and challenge myself in a unique way. Living in Shanghai has truly been one of the most incredible experiences of my life, I am amazed by this city and the community here every day. Shanghai is full of entrepreneurs and brands pushing the envelope of the digital, fintech and ecommerce industries. This is a place where solutions and trends are born.