Tap into the minds of Brandigo’s thought leaders to elevate your next event and educate your audience on important insight for their brand’s future growth and success.

Brandigo’s thought leaders can address a variety of topics including:

  • Brand Strategy
  • Global Brand Strategy
  • Organization Alignment – why getting your employees on board with your brand is crucial
  • Brand image – The importance of building it up and more importantly, backing it up
  • The Customer Journey
  • Why brand should be at the center of your M&A strategy
  • Why PODs (Points of Distinction) are key to your brand’s overall success
  • How to position your U.S. brand in China and vice versa

Meet our speakers

MATT BOWEN, President, Brandigo\North America

MATT BOWEN

President, Brandigo\North America

“He is one of the most visionary and yet practical branding and marketing professionals that I’ve ever had the opportunity to work with.”
KRISTEN SAPONARO
Chief Marketing Officer, nThrive

“An organization’s brand should be its most valuable asset. That requires engaged minds and hearts.”

Brand Experience

I’ve had the fortune to help some fantastic brands either get that way or raise the bar and go higher. I’m a strategy person at heart, but I especially love the human interaction with brands — from both customers and employees. Technology has fantastically enabled brands to interact more with their customers than ever before, but remembering that the person we are interacting with is just that — an individual — is critical to success. I really enjoy brand challenges, whether they be from an international company, a merger of companies, or a start-up that wants to change the world.  I especially love working with, and admire, leaders of companies who want to be bold and do something meaningful.

Life Experience

So I may be a strategist at heart, but what fuels that is my creative and inquisitive nature. I love doing things that require both mind and body. From cultural cooking to global travel to building things to outdoor exploration, I think of this all as one big adventure — an opportunity to learn, create, contribute and share. Oh, yeah … and laugh, a lot.

  • Anatomy of a Rebrand (Healthcare IT Marketing & PR Conference – Las Vegas, NV)
  • U.S. Trends in the Healthcare Market (Brand Healthtech Conference – Tel Aviv, Israel)
  • Connecting Brand with the Buyer’s Journey in a Global Market: Keynote and Conference Facilitator (Lumenis Global Brand Conference, Tel Aviv, Israel)
  • Using Your External Brand to Inspire Your Employer Brand to Attract and Retain the Best Talent: Keynote (Texas HR Association – Dallas, TX)
  • Brand Strategy for CEOs (Vista International – Houston, TX)
  • Brand Strategy for CEOs (Vista International – Boston, MA)
  • Brand and Inbound (E3 Conference – Milan, Italy)
  • Global B2B Brand Trends (B2B Future Branding – Duisburg, Germany)
  • Culture and Brand: Panel discussion participant (Wall Street Journal Best Bosses – Chicago, IL)
  • Brand-led Innovation: Guest lecturer (Endicott College – Beverly, MA)
  • Plastics News Executive Forum: Event emcee and panel discussion leader (Detroit, MI)
  • Brand-led Innovation (University of Surrey – London, UK)
  • Brand Strategy for the US Market (Schwaben Meets U.S.A. – Stuttgart, Germany)
  • Brand Strategy for the US Market (Schwaben Meets U.S.A. – Friedrichshafen, Germany)

MIKE GOLDEN, President, Brandigo\China

MIKE GOLDEN

President, Brandigo\China

“Mike Golden took our brand from a zero to a hero. He really is the master of communication and brand building!”
TONY MARTIN
Global Lead –Digital Marketing and Consumer Engagement, DSM HNH

“Don’t skip vital steps! Before you implement any tactics you need to get your messaging and brand right — and for that you need to understand the customer journey.”

Brand Experience

In the last two decades, it has been my pleasure to work with hundreds of US, European, Chinese and other international corporations expanding into China and Asia. Working with them to develop meaningful brands — or local versions of their brands — is incredibly rewarding. How do you build a Chinese entity that means something to your local target market, but not lose the global corporation feeling? I like to get into the details of campaigns to understand what will work in this market — what I believe is one of the most challenging markets.

Life Experience

Starting our China agency from scratch over 13 years ago has been the most rewarding experience of my career. I can truly say the company is my extended family, and I think our clients can see how well we all work together. My background (BA Cornell University in Asian Studies, MBA University of California) has helped form what I believe is a solid backbone for decision making as well as strategic and creative input. My free time is spent with family, and occasionally playing some drums, writing, or practicing photography.

  • B2B Marketing – the Customer Journey (B2B Marketing in China Forum, May 2017)
  • B2B Digital Marketing in China (Stuttgart Airport, May 2017)
  • Marketing in China – the Real Story (Australia Chamber of Commerce, Nov 2016)
  • The Branding Gap (Nordic Business Forum, Sep 2016)
  • Marketing in China, Tips for SMEs (American Chamber of Commerce, March 2016)
  • Getting Over the Great Wall: Marketing Successes and Failures (Tel Aviv Stock Exchange B2B Marketing Forum, Nov 2015)
  • Social Media Marketing in China (Fudan University Nordic Centre, March 2015)
  • PR in the PRC (July 2011)

CHRIS LANGATHIANOS, Vice President, Brand Strategy, Brandigo

CHRIS LANGATHIANOS

Vice President, Brand Strategy, Brandigo

“Chris recognized personal branding before I had ever heard anyone talk about it…. his analytical insight recognized something that I had failed to recognize myself.”
RITA CARY
Announcer-Music Reviewer, 90.9 WBUR, Boston’s NPR News Station

“If you want to build a world-class brand, start with your people — listen, engage and trust. All successful brand efforts start with the people who influence the experience of your customers.”

Brand Experience

Before settling in on a career in brand strategy and marketing, my life’s ambitions fluctuated from being a fireman, to a D-list actor, to an ice cream mogul. Upon graduating college (which started out pre-med), my life in brand began with a number of marketing roles working for world-class footwear brands like Saucony, Sperry Top~Sider, Keds and KangaROOS. Following those remarkable experiences, I used my expertise to start my own boutique brand consultancy and continued to work with small to mid-sized brands looking to create their own memorable stories. In 2011, I joined Brandigo (then Aloft Group) as a strategist and have been charming my colleagues with bad puns and internet memes ever since.

Life Experience

When I’m not working on brands during the day, you can find me performing north of Boston with a couple of different musical acts, producing shows for other nationally-recognized performers and supporting the arts community through marketing. Additionally, I dabble in photography, gardening, not cutting the lawn, and wearing black V-neck t-shirts.

  • Creating Brand Demand (New England Society of Association Executives – Boston, MA)
  • Aspenti Strategy Fluency Session, Facilitator (Burlington, VT)
  • The Haiti Project Annual Gala, Emcee (Boston, MA)
  • Building Your Personal Brand (Beverly High School – Beverly, MA)

Upcoming Speaking Engagements

November 1, 2017 Retail China (TMF Group – China)

November 2, 2017: Blue Ocean Planning (E3 Conference – Paris, France)

January, 2018: Strategy Fluency (Sullivan Cotter and Associates – New Orleans, LA)

CONTACT US

If you’d like to book Matt, Chris or Mike for your next event